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Web Content Manager Job in Cleveland, Ohio US

Job Summary

KeyBank NA
Cleveland, OH
Government and Military
Job Type
Full Time
Years of Experience
2+ to 5 Years
Job Reference Code

Web Content Manager

About the Job

For Those Who Work At Home - Various, Ohio 44145

The Web Content Manager will collaborate with stakeholders and partners to create and execute an exceptional online experience. Excellent understanding of web content management, analytics, user interface design and usability is necessary.



Determines strategy and approach for new products, services, or campaigns within the Businesses & Institutions section of and supports Corporate and Commercial marketing campaigns with appropriate landing pages.
Determines possible solutions, creates requirements, and gathers information leveraging people within Key or partner agencies or from research/competitive analysis
Stays on top of trends and consumer expectations for web experiences by reading industry reports and completing competitor analysis; watches for new innovations across all type of websites.
Proactively conduct and communicate industry research to stay current on best practices in digital marketing and web user experience, competitor user interface designs, and emerging technologies.


Act as a consultant, providing direction on best practices for online experience solutions to internal clients and partners.
Proactively meet with partners to advise, schedule, and manage projects and content updates for
Collaborates with partners within user experience, design, project management, marketing technology, analytics, product management and compliance.
Communicates page strategy and requirements to the Web Content Specialist(s), who creates the pages within the content management system, Adobe Experience Manager (AEM).

Project Management

Reviews web page content, navigation, functionality, look and feel that supports internal partners' business objectives while maintaining compliance with website standards, including Key's own guidelines, WC3 and ADA.
Execute strong attention to detail when reviewing pages in development & testing environment.
Develop processes to ensure publishes go according to plan without negatively affecting other areas/functions of the website.

Reporting & Analysis

Determines key performance indicators and online/offline conversion points, documents website analytics requirements, and partners with web analytics team to provide standard reporting and interpretation to partners.


Proactively drive issues / defects to resolution.


Bachelor's Degree preferred in web development, marketing, or related field.
Minimum 4 years previous work experience in website management and/or digital marketing field.
Excellent interpersonal skills, relationship management skills, problem-solving and decision-making skills.
Proven ability to provide insights and recommendations to partners and stakeholders on the best approach to meeting digital marketing goals.
Strong knowledge of HTML and experience with web content management systems, specifically component-based systems, AEM preferred.
Strong understanding of web marketing concepts including search engine marketing, search engine optimization, knowledge of industry online best practices and web standards.
Proven ability to recognize and edit effective web content to create compelling online experiences.
Ability to synthesize results and combine with overall or campaigns results.
Cultivates and thrives in a creative, energetic, innovative, and exciting environment.
Ability to effectively manage and execute numerous projects simultaneously with minimal supervision.
Interest in and aptitude for understanding the business, and a positive, 'can-do' attitude.
Ability to take initiative, negotiate effectively and build productive relationships with business partners.

Effective verbal and written communicator, able to communicate with a variety of audiences and management levels and translate business requirements into technical requirements.
Ability to work both independently and as a member of a team.


Effective analytical techniques and use of web analytics tools, such as Adobe Analytics.
Proven experience in client servicing and vendor/agency management.
Familiarity with mobile/responsive website principles and Javascript.
Experience with a project management tool, such as WorkFront.


Creative thinking
Visionary thinking
Show strong initiative and be a driver
Detail oriented
Champion Change and Innovation to affect strong sense of urgency
Manages Execution
Build and Sustain Effective Relationships with Stakeholders
Negotiates Effectively
Client Focus
Strategic Agility
Business Acumen
Organizational Savvy
Leads Courageously
Drive for Results


PC, telephone, multiple MS Office and web-based applications, remote access software


Training will consist of on-the-job activities with the direction of management. Additional formal training will be provided as required to maintain or enhance performance and professional development.


This position is eligible to earn a base salary in the range of $70,000 to $83,000 annually depending on location and job-related factors such as level of experience. Compensation for this role also includes eligibility for short-term incentive compensation and deferred incentive compensation subject to individual and company performance.

Please click for a list of benefits for which this position is eligible.

Key has implemented a role-based Mobile by Design approach to our employee workspaces, dedicating space to those whose roles require specific workspaces, while providing flexible options for roles which are less dependent on assigned workspaces and can be performed effectively in a mobile environment. As a result, this role may be Mobile or Home-based, which means you may work primarily either at a home office or in a Key facility to perform your job duties.

Job Posting Expiration Date: 02/28/2024

KeyCorp is an Equal Opportunity and Affirmative Action Employer committed to building a diverse, equitable and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other protected category.

Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing .


KeyCorp is an Equal Opportunity and Affirmative Action Employer committed to engaging a diverse workforce and sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

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