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Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

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    Work Activities

    Work Activities

    • Integrate environmental information into product or company marketing strategies, policies, or activities.
    • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
    • Develop business cases for environmental marketing strategies.
    • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
    • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
    • Conduct economic or commercial surveys to identify potential markets for products or services.
    • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
    • Select products or accessories to be displayed at trade or special production shows.
    • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
    • Develop pricing strategies, balancing firm objectives and customer satisfaction.
    • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
    • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
    • Initiate market research studies, or analyze their findings.
    • Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
    • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
    • Consult with product development personnel on product specifications, such as design, color, or packaging.
    • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
    • Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
    • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
    • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
    • Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
    • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
    • Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
    • Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
    • Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
    • Compile lists describing product or service offerings.
    • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

    Skills

    • Mathematics

      Using math to solve problems.

    • Service Orientation

      Looking for ways to help people.

    • Complex Problem Solving

      Noticing a problem and figuring out the best way to solve it.

    • Speaking

      Talking to others.

    • Monitoring

      Keeping track of how well people and/or groups are doing in order to make improvements.

    • Operations Analysis

      Figuring out what a product or service needs to be able to do.

    • Systems Analysis

      Figuring out how a system should work and how changes in the future will affect it.

    • Management of Material Resources

      Managing equipment and materials.

    • Science

      Using scientific rules and strategies to solve problems.

    • Critical Thinking

      Thinking about the pros and cons of different ways to solve a problem.

    • Social Perceptiveness

      Understanding people's reactions.

    • Persuasion

      Talking people into changing their minds or their behavior.

    • Negotiation

      Bringing people together to solve differences.

    • Instructing

      Teaching people how to do something.

    • Equipment Selection

      Deciding what kind of tools and equipment are needed to do a job.

    • Programming

      Writing computer programs.

    • Operation and Control

      Using equipment or systems.

    • Equipment Maintenance

      Planning and doing the basic maintenance on equipment.

    • Troubleshooting

      Figuring out what is causing equipment, machines, wiring, or computer programs to not work.

    • Quality Control Analysis

      Testing how well a product or service works.

    • Judgment and Decision Making

      Thinking about the pros and cons of different options and picking the best one.

    • Time Management

      Managing your time and the time of other people.

    • Management of Financial Resources

      Making spending decisions and keeping track of what is spent.

    • Active Listening

      Listening to others, not interrupting, and asking good questions.

    • Active Learning

      Figuring out how to use new ideas or things.

    • Learning Strategies

      Using the best training or teaching strategies for learning new things.

    • Operations Monitoring

      Watching gauges, dials, or display screens to make sure a machine is working.

    • Coordination

      Changing what is done based on other people's actions.

    • Installation

      Installing equipment, machines, wiring, or computer programs.

    • Systems Evaluation

      Measuring how well a system is working and how to improve it.

    • Reading Comprehension

      Reading work-related information.

    • Writing

      Writing things for co-workers or customers.

    • Technology Design

      Making equipment and technology useful for customers.

    • Repairing

      Repairing machines or systems using the right tools.

    • Management of Personnel Resources

      Selecting and managing the best workers for a job.

    WorkKeys®

    Applied Math
    5
    Workplace Documents
    5
    Graphic Literacy
    5

    Abilities

    • Oral Expression

      Communicating by speaking.

    • Finger Dexterity

      Putting together small parts with your fingers.

    • Speech Recognition

      Recognizing spoken words.

    • Glare Sensitivity

      Seeing something even if there is a glare or very bright light.

    • Depth Perception

      Deciding which thing is closer or farther away from you, or deciding how far away it is from you.

    • Night Vision

      Seeing at night or under low light.

    • Auditory Attention

      Paying attention to one sound while there are other distracting sounds.

    • Mathematical Reasoning

      Choosing the right type of math to solve a problem.

    • Speed of Closure

      Quickly knowing what you are looking at.

    • Time Sharing

      Doing two or more things at the same time.

    • Control Precision

      Quickly changing the controls of a machine, car, truck or boat.

    • Rate Control

      Changing when and how fast you move based on how something else is moving.

    • Wrist-Finger Speed

      Making fast, simple, repeated movements of your fingers, hands, and wrists.

    • Extent Flexibility

      Bending, stretching, twisting, or reaching with your body, arms, and/or legs.

    • Peripheral Vision

      Seeing something to your side when your are looking ahead.

    • Visual Color Discrimination

      Noticing the difference between colors, including shades and brightness.

    • Near Vision

      Seeing details up close.

    • Far Vision

      Seeing details that are far away.

    • Category Flexibility

      Grouping things in different ways.

    • Number Facility

      Adding, subtracting, multiplying, or dividing.

    • Memorization

      Remembering words, numbers, pictures, or steps.

    • Perceptual Speed

      Quickly comparing groups of letters, numbers, pictures, or other things.

    • Spatial Orientation

      Knowing where things are around you.

    • Selective Attention

      Paying attention to something without being distracted.

    • Manual Dexterity

      Holding or moving items with your hands.

    • Multilimb Coordination

      Using your arms and/or legs together while sitting, standing, or lying down.

    • Response Orientation

      Quickly deciding if you should move your hand, foot, or other body part.

    • Dynamic Flexibility

      Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.

    • Trunk Strength

      Using your lower back and stomach.

    • Originality

      Creating new and original ideas.

    • Written Expression

      Communicating by writing.

    • Oral Comprehension

      Listening and understanding what people say.

    • Inductive Reasoning

      Making general rules or coming up with answers from lots of detailed information.

    • Information Ordering

      Ordering or arranging things.

    • Flexibility of Closure

      Seeing hidden patterns.

    • Visualization

      Imagining how something will look after it is moved around or changed.

    • Arm-Hand Steadiness

      Keeping your arm or hand steady.

    • Reaction Time

      Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.

    • Speed of Limb Movement

      Quickly moving your arms and legs.

    • Static Strength

      Lifting, pushing, pulling, or carrying.

    • Gross Body Coordination

      Moving your arms, legs, and mid-section together while your whole body is moving.

    • Gross Body Equilibrium

      Keeping your balance or staying upright.

    • Explosive Strength

      Jumping, sprinting, or throwing something.

    • Dynamic Strength

      Exercising for a long time without your muscles getting tired.

    • Stamina

      Exercising for a long time without getting out of breath.

    • Hearing Sensitivity

      Telling the difference between sounds.

    • Speech Clarity

      Speaking clearly.

    • Sound Localization

      Noticing the direction that a sound came from.

    • Fluency of Ideas

      Coming up with lots of ideas.

    • Written Comprehension

      Reading and understanding what is written.

    • Problem Sensitivity

      Noticing when problems happen.

    • Deductive Reasoning

      Using rules to solve problems.

    Knowledge

    • English Language

      Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

    • Philosophy and Theology

      Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.

    • Law and Government

      Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.

    • Transportation

      Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.

    • Building and Construction

      Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.

    • Administration and Management

      Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

    • Design

      Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

    • Chemistry

      Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.

    • Medicine and Dentistry

      Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.

    • Economics and Accounting

      Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.

    • Physics

      Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.

    • Geography

      Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.

    • Foreign Language

      Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.

    • Food Production

      Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.

    • Mechanical

      Knowledge of machines and tools, including their designs, uses, repair, and maintenance.

    • Psychology

      Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.

    • Education and Training

      Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

    • Engineering and Technology

      Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.

    • Fine Arts

      Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.

    • Telecommunications

      Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.

    • Personnel and Human Resources

      Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.

    • History and Archeology

      Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.

    • Public Safety and Security

      Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.

    • Communications and Media

      Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

    • Administrative

      Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.

    • Production and Processing

      Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.

    • Biology

      Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.

    • Therapy and Counseling

      Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.

    • Sales and Marketing

      Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

    • Computers and Electronics

      Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

    • Mathematics

      Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

    • Sociology and Anthropology

      Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.

    • Customer and Personal Service

      Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

    Career Video

    Additional videos and more information available on CareerOneStop

    Pay

    • Ohio Annual Salary 130680/yr
    • Typical Salary
    • Ohio Hourly Wage 62.83/hr
    • Typical Hourly Wage

    Ohio Employment Trends

    • Currently Employed 7,160
    • Yearly Projected Openings 620

    Typical Education

    Personality

    Enterprising: People interested in this work like activities that include leading, making decisions, and business.They do well at jobs that need:
    • Initiative
    • Dependability
    • Leadership
    • Achievement/Effort
    • Adaptability/Flexibility
    • Attention to Detail

    Tools

    • Desktop computers
    • Laser fax machine
    • Notebook computers
    • Personal computers
    • Personal digital assistant PDAs or organizers
    • Photocopiers
    • Scanners
    • Tablet computers

    Technology

    • Access software
    • Accounting software
    • Analytical or scientific software
    • Application server software
    • Business intelligence and data analysis software
    • Cloud-based data access and sharing software
    • Cloud-based management software
    • Communications server software
    • Computer based training software
    • Content workflow software
    • Customer relationship management CRM software
    • Data base management system software
    • Data base reporting software
    • Data base user interface and query software
    • Data mining software
    • Desktop communications software
    • Desktop publishing software
    • Development environment software
    • Document management software
    • Electronic mail software
    • Enterprise application integration software
    • Enterprise resource planning ERP software
    • Enterprise system management software
    • Expert system software
    • Financial analysis software
    • Graphics or photo imaging software
    • Information retrieval or search software
    • Internet browser software
    • Multi-media educational software
    • Network conferencing software
    • Object or component oriented development software
    • Office suite software
    • Operating system software
    • Presentation software
    • Process mapping and design software
    • Project management software
    • Sales and marketing software
    • Spreadsheet software
    • Transaction security and virus protection software
    • Transaction server software
    • Video conferencing software
    • Video creation and editing software
    • Web page creation and editing software
    • Web platform development software
    • Word processing software

    Tags

    • InDemand occupations are considered a priority by the state of Ohio.

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