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Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

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    Work Activities

    Work Activities

    • Prepare and negotiate advertising and sales contracts.
    • Prepare and negotiate advertising and sales contracts.
    • Direct and coordinate product research and development.
    • Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
    • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
    • Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
    • Coordinate with the media to disseminate advertising.
    • Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
    • Plan and execute advertising policies and strategies for organizations.
    • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
    • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
    • Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
    • Train and direct workers engaged in developing and producing advertisements.
    • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
    • Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
    • Direct and coordinate product research and development.
    • Plan and execute advertising policies and strategies for organizations.
    • Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
    • Prepare budgets and submit estimates for program costs as part of campaign plan development.
    • Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
    • Represent company at trade association meetings to promote products.
    • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
    • Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
    • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
    • Contact organizations to explain services and facilities offered.
    • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
    • Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
    • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.

    Skills

    • Active Learning

      Figuring out how to use new ideas or things.

    • Mathematics

      Using math to solve problems.

    • Management of Personnel Resources

      Selecting and managing the best workers for a job.

    • Management of Material Resources

      Managing equipment and materials.

    • Equipment Selection

      Deciding what kind of tools and equipment are needed to do a job.

    • Instructing

      Teaching people how to do something.

    • Critical Thinking

      Thinking about the pros and cons of different ways to solve a problem.

    • Speaking

      Talking to others.

    • Complex Problem Solving

      Noticing a problem and figuring out the best way to solve it.

    • Operation and Control

      Using equipment or systems.

    • Negotiation

      Bringing people together to solve differences.

    • Programming

      Writing computer programs.

    • Operations Monitoring

      Watching gauges, dials, or display screens to make sure a machine is working.

    • Learning Strategies

      Using the best training or teaching strategies for learning new things.

    • Troubleshooting

      Figuring out what is causing equipment, machines, wiring, or computer programs to not work.

    • Social Perceptiveness

      Understanding people's reactions.

    • Coordination

      Changing what is done based on other people's actions.

    • Persuasion

      Talking people into changing their minds or their behavior.

    • Judgment and Decision Making

      Thinking about the pros and cons of different options and picking the best one.

    • Reading Comprehension

      Reading work-related information.

    • Monitoring

      Keeping track of how well people and/or groups are doing in order to make improvements.

    • Repairing

      Repairing machines or systems using the right tools.

    • Technology Design

      Making equipment and technology useful for customers.

    • Operations Analysis

      Figuring out what a product or service needs to be able to do.

    • Equipment Maintenance

      Planning and doing the basic maintenance on equipment.

    • Installation

      Installing equipment, machines, wiring, or computer programs.

    • Time Management

      Managing your time and the time of other people.

    • Active Listening

      Listening to others, not interrupting, and asking good questions.

    • Writing

      Writing things for co-workers or customers.

    • Systems Evaluation

      Measuring how well a system is working and how to improve it.

    • Quality Control Analysis

      Testing how well a product or service works.

    • Service Orientation

      Looking for ways to help people.

    • Science

      Using scientific rules and strategies to solve problems.

    • Systems Analysis

      Figuring out how a system should work and how changes in the future will affect it.

    • Management of Financial Resources

      Making spending decisions and keeping track of what is spent.

    WorkKeys®

    Applied Math
    5
    Workplace Documents
    5
    Graphic Literacy
    5

    Abilities

    • Written Expression

      Communicating by writing.

    • Fluency of Ideas

      Coming up with lots of ideas.

    • Time Sharing

      Doing two or more things at the same time.

    • Speed of Closure

      Quickly knowing what you are looking at.

    • Depth Perception

      Deciding which thing is closer or farther away from you, or deciding how far away it is from you.

    • Finger Dexterity

      Putting together small parts with your fingers.

    • Information Ordering

      Ordering or arranging things.

    • Manual Dexterity

      Holding or moving items with your hands.

    • Number Facility

      Adding, subtracting, multiplying, or dividing.

    • Control Precision

      Quickly changing the controls of a machine, car, truck or boat.

    • Explosive Strength

      Jumping, sprinting, or throwing something.

    • Speed of Limb Movement

      Quickly moving your arms and legs.

    • Night Vision

      Seeing at night or under low light.

    • Category Flexibility

      Grouping things in different ways.

    • Speech Recognition

      Recognizing spoken words.

    • Visualization

      Imagining how something will look after it is moved around or changed.

    • Selective Attention

      Paying attention to something without being distracted.

    • Flexibility of Closure

      Seeing hidden patterns.

    • Trunk Strength

      Using your lower back and stomach.

    • Static Strength

      Lifting, pushing, pulling, or carrying.

    • Wrist-Finger Speed

      Making fast, simple, repeated movements of your fingers, hands, and wrists.

    • Dynamic Strength

      Exercising for a long time without your muscles getting tired.

    • Dynamic Flexibility

      Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.

    • Extent Flexibility

      Bending, stretching, twisting, or reaching with your body, arms, and/or legs.

    • Gross Body Coordination

      Moving your arms, legs, and mid-section together while your whole body is moving.

    • Gross Body Equilibrium

      Keeping your balance or staying upright.

    • Perceptual Speed

      Quickly comparing groups of letters, numbers, pictures, or other things.

    • Memorization

      Remembering words, numbers, pictures, or steps.

    • Visual Color Discrimination

      Noticing the difference between colors, including shades and brightness.

    • Speech Clarity

      Speaking clearly.

    • Peripheral Vision

      Seeing something to your side when your are looking ahead.

    • Auditory Attention

      Paying attention to one sound while there are other distracting sounds.

    • Sound Localization

      Noticing the direction that a sound came from.

    • Hearing Sensitivity

      Telling the difference between sounds.

    • Inductive Reasoning

      Making general rules or coming up with answers from lots of detailed information.

    • Glare Sensitivity

      Seeing something even if there is a glare or very bright light.

    • Deductive Reasoning

      Using rules to solve problems.

    • Response Orientation

      Quickly deciding if you should move your hand, foot, or other body part.

    • Multilimb Coordination

      Using your arms and/or legs together while sitting, standing, or lying down.

    • Rate Control

      Changing when and how fast you move based on how something else is moving.

    • Reaction Time

      Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.

    • Near Vision

      Seeing details up close.

    • Stamina

      Exercising for a long time without getting out of breath.

    • Spatial Orientation

      Knowing where things are around you.

    • Originality

      Creating new and original ideas.

    • Oral Comprehension

      Listening and understanding what people say.

    • Arm-Hand Steadiness

      Keeping your arm or hand steady.

    • Mathematical Reasoning

      Choosing the right type of math to solve a problem.

    • Oral Expression

      Communicating by speaking.

    • Problem Sensitivity

      Noticing when problems happen.

    • Written Comprehension

      Reading and understanding what is written.

    • Far Vision

      Seeing details that are far away.

    Knowledge

    • Fine Arts

      Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.

    • Education and Training

      Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

    • Telecommunications

      Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.

    • History and Archeology

      Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.

    • Economics and Accounting

      Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.

    • Philosophy and Theology

      Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.

    • Public Safety and Security

      Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.

    • Design

      Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

    • Law and Government

      Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.

    • Communications and Media

      Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

    • Biology

      Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.

    • Sales and Marketing

      Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

    • Sociology and Anthropology

      Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.

    • Administration and Management

      Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

    • Mathematics

      Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

    • Psychology

      Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.

    • Engineering and Technology

      Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.

    • Mechanical

      Knowledge of machines and tools, including their designs, uses, repair, and maintenance.

    • Medicine and Dentistry

      Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.

    • Administrative

      Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.

    • Customer and Personal Service

      Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

    • Production and Processing

      Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.

    • Physics

      Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.

    • Foreign Language

      Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.

    • Transportation

      Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.

    • Personnel and Human Resources

      Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.

    • Food Production

      Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.

    • Computers and Electronics

      Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

    • Building and Construction

      Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.

    • Geography

      Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.

    • Therapy and Counseling

      Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.

    • Chemistry

      Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.

    • English Language

      Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

    Career Video

    Additional videos and more information available on CareerOneStop

    Pay

    • Ohio Annual Salary 99880/yr
    • Typical Salary
    • Ohio Hourly Wage 48.02/hr
    • Typical Hourly Wage

    Ohio Employment Trends

    • Currently Employed 260
    • Yearly Projected Openings 30

    Typical Education

    Personality

    Enterprising: People interested in this work like activities that include leading, making decisions, and business.They do well at jobs that need:
    • Initiative
    • Cooperation
    • Dependability
    • Attention to Detail
    • Adaptability/Flexibility
    • Stress Tolerance

    Tools

    • Desktop computers
    • Laser fax machine
    • Notebook computers
    • Personal computers
    • Personal digital assistant PDAs or organizers
    • Photocopiers
    • Portable data input terminals
    • Scanners
    • Special purpose telephones
    • Tablet computers

    Technology

    • Analytical or scientific software
    • Business intelligence and data analysis software
    • Calendar and scheduling software
    • Cloud-based data access and sharing software
    • Customer relationship management CRM software
    • Data base management system software
    • Data base reporting software
    • Data base user interface and query software
    • Desktop publishing software
    • Development environment software
    • Document management software
    • Electronic mail software
    • Enterprise application integration software
    • Enterprise resource planning ERP software
    • Graphics or photo imaging software
    • Information retrieval or search software
    • Instant messaging software
    • Internet browser software
    • Inventory management software
    • Office suite software
    • Operating system software
    • Presentation software
    • Project management software
    • Sales and marketing software
    • Spreadsheet software
    • Video creation and editing software
    • Web page creation and editing software
    • Web platform development software
    • Word processing software

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