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Advertising and Promotions Managers

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Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

    Work Activities
    • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
    • Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
    • Assist with annual budget development.
    • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
    • Manage sales team including setting goals, providing incentives, and evaluating employee performance.
    • Coordinate with the media to disseminate advertising.
    • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
    • Prepare and negotiate advertising and sales contracts.
    • Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
    • Plan and execute advertising policies and strategies for organizations.
    • Gather and organize information to plan advertising campaigns.
    • Create media notices about events.
    • Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
    • Prepare budgets and submit estimates for program costs as part of campaign plan development.
    • Train and direct workers engaged in developing and producing advertisements.
    • Confer with clients to provide marketing or technical advice.
    • Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
    • Contact organizations to explain services and facilities offered.
    • Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
    • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
    • Track program budgets, expenses, and campaign response rates to evaluate each campaign based on program objectives and industry norms.
    • Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
    • Represent company at trade association meetings to promote products.
    • Direct and coordinate product research and development.
    • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
    • Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
    Skills
    • Active Listening

      Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

    • Critical Thinking

      Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

    • Social Perceptiveness

      Being aware of others' reactions and understanding why they react as they do.

    WorkKeys®
    Applied Math
    5
    Workplace Documents
    5
    Graphic Literacy
    5
    Abilities
    • Oral Expression

      The ability to communicate information and ideas in speaking so others will understand.

    • Oral Comprehension

      The ability to listen to and understand information and ideas presented through spoken words and sentences.

    • Speech Clarity

      The ability to speak clearly so others can understand you.

    Knowledge
    • Sales and Marketing

      Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

    • English Language

      Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

    • Communications and Media

      Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

    Career Video
    Additional videos and more information available on CareerOneStop
    Pay
    • Ohio Annual Salary $100,540/yr
    • Typical Salary
    • Ohio Hourly Wage $48.34/hr
    • Typical Hourly Wage
    Ohio Employment Trends
    • Currently Employed 490
    • Yearly Projected Openings 50
    Typical Education
    Personality
    Enterprising: People interested in this work like activities that include leading, making decisions, and business. They do well at jobs that need:
    • Initiative
    • Cooperation
    • Dependability
    • Attention to Detail
    • Adaptability/Flexibility
    • Stress Tolerance
    Tools
    • Tablet computers
    • Personal digital assistant PDAs or organizers
    • Personal computers
    • Notebook computers
    • Desktop computers
    Technology
    • Web page creation and editing software
    • Video creation and editing software
    • Desktop publishing software
    • Data base user interface and query software
    • Customer relationship management CRM software