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Demonstrators and Product Promoters

Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

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    Work Activities

    Work Activities

    • Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
    • Keep areas neat while working and return items to correct locations following demonstrations.
    • Contact businesses or civic establishments to arrange to exhibit and sell merchandise.
    • Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
    • Transport, assemble, and disassemble materials used in presentations.
    • Sell products being promoted and keep records of sales.
    • Work as part of a team of demonstrators to accommodate large crowds.
    • Identify interested and qualified customers to provide them with additional information.
    • Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
    • Stock shelves with products.
    • Research or investigate products to be presented to prepare for demonstrations.
    • Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
    • Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
    • Train demonstrators to present a company's products or services.
    • Recommend product or service improvements to employers.
    • Prepare or alter presentation contents to target specific audiences.
    • Instruct customers in alteration of products.
    • Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
    • Provide product information, using lectures, films, charts, or slide shows.
    • Develop lists of prospective clients from sources such as newspaper items, company records, local merchants, or customers.
    • Sell products being promoted and keep records of sales.
    • Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
    • Wear costumes or sign boards and walk in public to promote merchandise, services, or events.
    • Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
    • Write articles or pamphlets about products.
    • Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
    • Suggest specific product purchases to meet customers' needs.
    • Practice demonstrations to ensure that they will run smoothly.

    Skills

    • Installation

      Installing equipment, machines, wiring, or computer programs.

    • Operation and Control

      Using equipment or systems.

    • Repairing

      Repairing machines or systems using the right tools.

    • Time Management

      Managing your time and the time of other people.

    • Management of Material Resources

      Managing equipment and materials.

    • Management of Personnel Resources

      Selecting and managing the best workers for a job.

    • Coordination

      Changing what is done based on other people's actions.

    • Persuasion

      Talking people into changing their minds or their behavior.

    • Negotiation

      Bringing people together to solve differences.

    • Reading Comprehension

      Reading work-related information.

    • Writing

      Writing things for co-workers or customers.

    • Critical Thinking

      Thinking about the pros and cons of different ways to solve a problem.

    • Active Learning

      Figuring out how to use new ideas or things.

    • Equipment Selection

      Deciding what kind of tools and equipment are needed to do a job.

    • Programming

      Writing computer programs.

    • Troubleshooting

      Figuring out what is causing equipment, machines, wiring, or computer programs to not work.

    • Quality Control Analysis

      Testing how well a product or service works.

    • Judgment and Decision Making

      Thinking about the pros and cons of different options and picking the best one.

    • Systems Analysis

      Figuring out how a system should work and how changes in the future will affect it.

    • Systems Evaluation

      Measuring how well a system is working and how to improve it.

    • Management of Financial Resources

      Making spending decisions and keeping track of what is spent.

    • Service Orientation

      Looking for ways to help people.

    • Operations Monitoring

      Watching gauges, dials, or display screens to make sure a machine is working.

    • Monitoring

      Keeping track of how well people and/or groups are doing in order to make improvements.

    • Social Perceptiveness

      Understanding people's reactions.

    • Complex Problem Solving

      Noticing a problem and figuring out the best way to solve it.

    • Active Listening

      Listening to others, not interrupting, and asking good questions.

    • Learning Strategies

      Using the best training or teaching strategies for learning new things.

    • Speaking

      Talking to others.

    • Mathematics

      Using math to solve problems.

    • Science

      Using scientific rules and strategies to solve problems.

    • Instructing

      Teaching people how to do something.

    • Equipment Maintenance

      Planning and doing the basic maintenance on equipment.

    • Operations Analysis

      Figuring out what a product or service needs to be able to do.

    • Technology Design

      Making equipment and technology useful for customers.

    WorkKeys®

    Applied Math
    3
    Workplace Documents
    4
    Graphic Literacy
    4

    Abilities

    • Information Ordering

      Ordering or arranging things.

    • Spatial Orientation

      Knowing where things are around you.

    • Selective Attention

      Paying attention to something without being distracted.

    • Time Sharing

      Doing two or more things at the same time.

    • Response Orientation

      Quickly deciding if you should move your hand, foot, or other body part.

    • Explosive Strength

      Jumping, sprinting, or throwing something.

    • Gross Body Coordination

      Moving your arms, legs, and mid-section together while your whole body is moving.

    • Visual Color Discrimination

      Noticing the difference between colors, including shades and brightness.

    • Written Comprehension

      Reading and understanding what is written.

    • Deductive Reasoning

      Using rules to solve problems.

    • Peripheral Vision

      Seeing something to your side when your are looking ahead.

    • Depth Perception

      Deciding which thing is closer or farther away from you, or deciding how far away it is from you.

    • Hearing Sensitivity

      Telling the difference between sounds.

    • Oral Comprehension

      Listening and understanding what people say.

    • Oral Expression

      Communicating by speaking.

    • Fluency of Ideas

      Coming up with lots of ideas.

    • Originality

      Creating new and original ideas.

    • Problem Sensitivity

      Noticing when problems happen.

    • Sound Localization

      Noticing the direction that a sound came from.

    • Speech Recognition

      Recognizing spoken words.

    • Mathematical Reasoning

      Choosing the right type of math to solve a problem.

    • Category Flexibility

      Grouping things in different ways.

    • Perceptual Speed

      Quickly comparing groups of letters, numbers, pictures, or other things.

    • Multilimb Coordination

      Using your arms and/or legs together while sitting, standing, or lying down.

    • Static Strength

      Lifting, pushing, pulling, or carrying.

    • Dynamic Flexibility

      Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.

    • Near Vision

      Seeing details up close.

    • Number Facility

      Adding, subtracting, multiplying, or dividing.

    • Speed of Limb Movement

      Quickly moving your arms and legs.

    • Far Vision

      Seeing details that are far away.

    • Memorization

      Remembering words, numbers, pictures, or steps.

    • Speed of Closure

      Quickly knowing what you are looking at.

    • Flexibility of Closure

      Seeing hidden patterns.

    • Visualization

      Imagining how something will look after it is moved around or changed.

    • Arm-Hand Steadiness

      Keeping your arm or hand steady.

    • Manual Dexterity

      Holding or moving items with your hands.

    • Finger Dexterity

      Putting together small parts with your fingers.

    • Control Precision

      Quickly changing the controls of a machine, car, truck or boat.

    • Rate Control

      Changing when and how fast you move based on how something else is moving.

    • Reaction Time

      Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.

    • Wrist-Finger Speed

      Making fast, simple, repeated movements of your fingers, hands, and wrists.

    • Dynamic Strength

      Exercising for a long time without your muscles getting tired.

    • Trunk Strength

      Using your lower back and stomach.

    • Stamina

      Exercising for a long time without getting out of breath.

    • Extent Flexibility

      Bending, stretching, twisting, or reaching with your body, arms, and/or legs.

    • Gross Body Equilibrium

      Keeping your balance or staying upright.

    • Night Vision

      Seeing at night or under low light.

    • Written Expression

      Communicating by writing.

    • Inductive Reasoning

      Making general rules or coming up with answers from lots of detailed information.

    • Glare Sensitivity

      Seeing something even if there is a glare or very bright light.

    • Auditory Attention

      Paying attention to one sound while there are other distracting sounds.

    • Speech Clarity

      Speaking clearly.

    Knowledge

    • Design

      Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

    • Economics and Accounting

      Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.

    • Psychology

      Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.

    • Therapy and Counseling

      Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.

    • Philosophy and Theology

      Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.

    • Public Safety and Security

      Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.

    • Telecommunications

      Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.

    • Administration and Management

      Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

    • Personnel and Human Resources

      Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.

    • Customer and Personal Service

      Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

    • Geography

      Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.

    • Foreign Language

      Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.

    • Biology

      Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.

    • Education and Training

      Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

    • Transportation

      Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.

    • Building and Construction

      Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.

    • Mechanical

      Knowledge of machines and tools, including their designs, uses, repair, and maintenance.

    • Mathematics

      Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

    • Physics

      Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.

    • Law and Government

      Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.

    • Communications and Media

      Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

    • Chemistry

      Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.

    • Sociology and Anthropology

      Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.

    • Medicine and Dentistry

      Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.

    • English Language

      Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

    • Fine Arts

      Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.

    • History and Archeology

      Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.

    • Administrative

      Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.

    • Production and Processing

      Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.

    • Engineering and Technology

      Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.

    • Food Production

      Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.

    • Sales and Marketing

      Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

    • Computers and Electronics

      Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

    Career Video

    Additional videos and more information available on CareerOneStop

    Pay

    • Ohio Annual Salary 36940/yr
    • Typical Salary
    • Ohio Hourly Wage 17.76/hr
    • Typical Hourly Wage

    Ohio Employment Trends

    • Currently Employed 1,910
    • Yearly Projected Openings 340

    Typical Education

    Personality

    Enterprising: People interested in this work like activities that include leading, making decisions, and business.They do well at jobs that need:
    • Dependability
    • Integrity
    • Cooperation
    • Social Orientation
    • Concern for Others
    • Independence

    Tools

    • Bar code reader equipment
    • Cappuccino or espresso machines
    • Desktop computers
    • Digital cameras
    • Domestic coffee makers
    • Domestic electric skillets
    • Domestic toaster ovens
    • Personal computers
    • Pocket calculator

    Technology

    • Desktop communications software
    • Electronic mail software
    • Internet browser software
    • Office suite software
    • Operating system software
    • Presentation software
    • Spreadsheet software
    • Video conferencing software
    • Web page creation and editing software
    • Web platform development software
    • Word processing software

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