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Demonstrators and Product Promoters

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Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

    Work Activities
    • Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
    • Sell products being promoted and keep records of sales.
    • Keep areas neat while working and return items to correct locations following demonstrations.
    • Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
    • Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
    • Suggest specific product purchases to meet customers' needs.
    • Research or investigate products to be presented to prepare for demonstrations.
    • Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
    • Identify interested and qualified customers to provide them with additional information.
    • Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
    • Transport, assemble, and disassemble materials used in presentations.
    • Practice demonstrations to ensure that they will run smoothly.
    • Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
    • Instruct customers in alteration of products.
    • Prepare or alter presentation contents to target specific audiences.
    • Stock shelves with products.
    • Work as part of a team of demonstrators to accommodate large crowds.
    • Provide product information, using lectures, films, charts, or slide shows.
    • Train demonstrators to present a company's products or services.
    • Recommend product or service improvements to employers.
    • Contact businesses or civic establishments to arrange to exhibit and sell merchandise.
    • Write articles or pamphlets about products.
    • Wear costumes or sign boards and walk in public to promote merchandise, services, or events.
    • Develop lists of prospective clients from sources such as newspaper items, company records, local merchants, or customers.
    Skills
    • Active Listening

      Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

    • Speaking

      Talking to others to convey information effectively.

    • Persuasion

      Persuading others to change their minds or behavior.

    WorkKeys®
    Applied Math
    3
    Workplace Documents
    4
    Graphic Literacy
    4
    Abilities
    • Oral Comprehension

      The ability to listen to and understand information and ideas presented through spoken words and sentences.

    • Oral Expression

      The ability to communicate information and ideas in speaking so others will understand.

    • Speech Clarity

      The ability to speak clearly so others can understand you.

    Knowledge
    • Customer and Personal Service

      Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

    • English Language

      Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

    • Sales and Marketing

      Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

    Career Video
    Additional videos and more information available on CareerOneStop
    Pay
    • Ohio Annual Salary $30,080/yr
    • Typical Salary
    • Ohio Hourly Wage $14.46/hr
    • Typical Hourly Wage
    Ohio Employment Trends
    • Currently Employed 1,210
    • Yearly Projected Openings 220
    Typical Education
    Personality
    Enterprising: People interested in this work like activities that include leading, making decisions, and business. They do well at jobs that need:
    • Dependability
    • Integrity
    • Cooperation
    • Social Orientation
    • Concern for Others
    • Independence
    Tools
    • Pocket calculator
    • Personal computers
    • Digital cameras
    • Desktop computers
    • Bar code reader equipment
    Technology
    • Word processing software
    • Spreadsheet software
    • Presentation software
    • Office suite software
    • Electronic mail software