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Marketing Managers

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Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

    Work Activities
    • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
    • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
    • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
    • Develop pricing strategies, balancing firm objectives and customer satisfaction.
    • Compile lists describing product or service offerings.
    • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
    • Consult with product development personnel on product specifications such as design, color, or packaging.
    • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
    • Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
    • Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
    • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
    • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
    • Initiate market research studies or analyze their findings.
    • Conduct economic or commercial surveys to identify potential markets for products or services.
    • Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
    • Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
    • Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
    • Select products or accessories to be displayed at trade or special production shows.
    • Develop business cases for environmental marketing strategies.
    • Integrate environmental information into product or company marketing strategies, policies, or activities.
    Skills
    • Active Learning

      Understanding the implications of new information for both current and future problem-solving and decision-making.

    • Active Listening

      Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

    • Critical Thinking

      Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

    WorkKeys®
    Applied Math
    5
    Workplace Documents
    5
    Graphic Literacy
    5
    Abilities
    • Oral Comprehension

      The ability to listen to and understand information and ideas presented through spoken words and sentences.

    • Oral Expression

      The ability to communicate information and ideas in speaking so others will understand.

    • Written Comprehension

      The ability to read and understand information and ideas presented in writing.

    Knowledge
    • Sales and Marketing

      Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

    • English Language

      Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

    • Administration and Management

      Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

    Career Video
    Additional videos and more information available on CareerOneStop
    Pay
    • Ohio Annual Salary $122,240/yr
    • Typical Salary
    • Ohio Hourly Wage $58.77/hr
    • Typical Hourly Wage
    Ohio Employment Trends
    • Currently Employed 5,630
    • Yearly Projected Openings 530
    Typical Education
    Personality
    Enterprising: People interested in this work like activities that include leading, making decisions, and business. They do well at jobs that need:
    • Initiative
    • Dependability
    • Leadership
    • Achievement/Effort
    • Adaptability/Flexibility
    • Attention to Detail
    Tools
    • Tablet computers
    • Personal digital assistant PDAs or organizers
    • Personal computers
    • Notebook computers
    • Desktop computers
    Technology
    • Web platform development software
    • Enterprise resource planning ERP software
    • Data base user interface and query software
    • Data base management system software
    • Customer relationship management CRM software
    Tags
    • InDemand occupations are considered a priority by the state of Ohio.
    • Bright Outlook occupations will grow rapidly in the next few years, have a large number of openings, or are new and emerging careers.
    • Green occupations are jobs that contribute to energy conservation, development of alternative energy, reducing pollution, or recycling.