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User: New User

Date: 07/04/2025

Online Merchants

Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

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    Work Activities

    Work Activities

    • Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.
    • Devise, select, or purchase domain name and web address.
    • Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls.
    • Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.
    • Create or maintain database of customer accounts.
    • Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.
    • Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.
    • Transfer digital media, such as music, video, or software, to customers via the Internet.
    • Determine location for product listings to maximize exposure to online traffic.
    • Investigate sources, such as auctions, estate sales, liquidators, wholesalers, or trade shows for new items, used items, or collectibles.
    • Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.
    • Receive and process payments from customers, using electronic transaction services.
    • Disclose merchant information and terms and policies of transactions in online or offline materials.
    • Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats.
    • Integrate online retailing strategy with physical or catalogue retailing operations.
    • Collaborate with search engine shopping specialists to place marketing content in desired online locations.
    • Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage.
    • Deliver e-mail confirmation of completed transactions and shipment.
    • Purchase new or used items from online or physical sources for resale via retail or auction Web site.
    • Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources.
    • Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.
    • Calculate purchase subtotals, taxes, and shipping costs for submission to customers.
    • Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.
    • Determine and set product prices.
    • Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware.
    • Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns.
    • Design customer interface of online storefront, using web programming or e-commerce software.
    • Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.
    • Create, manage, or automate orders or invoices, using order management or invoicing software.
    • Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.
    • Devise, select, or purchase domain name and web address.
    • Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.
    • Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.
    • Initiate online auctions through auction hosting sites or auction management software.
    • Cancel orders based on customer requests or inventory or delivery problems.
    • Order or purchase merchandise to maintain optimal inventory levels.

    Skills

    • Installation

      Installing equipment, machines, wiring, or computer programs.

    • Critical Thinking

      Thinking about the pros and cons of different ways to solve a problem.

    • Programming

      Writing computer programs.

    • Equipment Selection

      Deciding what kind of tools and equipment are needed to do a job.

    • Troubleshooting

      Figuring out what is causing equipment, machines, wiring, or computer programs to not work.

    • Operation and Control

      Using equipment or systems.

    • Management of Material Resources

      Managing equipment and materials.

    • Negotiation

      Bringing people together to solve differences.

    • Monitoring

      Keeping track of how well people and/or groups are doing in order to make improvements.

    • Technology Design

      Making equipment and technology useful for customers.

    • Systems Evaluation

      Measuring how well a system is working and how to improve it.

    • Time Management

      Managing your time and the time of other people.

    • Service Orientation

      Looking for ways to help people.

    • Quality Control Analysis

      Testing how well a product or service works.

    • Coordination

      Changing what is done based on other people's actions.

    • Equipment Maintenance

      Planning and doing the basic maintenance on equipment.

    • Persuasion

      Talking people into changing their minds or their behavior.

    • Active Learning

      Figuring out how to use new ideas or things.

    • Judgment and Decision Making

      Thinking about the pros and cons of different options and picking the best one.

    • Reading Comprehension

      Reading work-related information.

    • Writing

      Writing things for co-workers or customers.

    • Management of Financial Resources

      Making spending decisions and keeping track of what is spent.

    • Social Perceptiveness

      Understanding people's reactions.

    • Active Listening

      Listening to others, not interrupting, and asking good questions.

    • Systems Analysis

      Figuring out how a system should work and how changes in the future will affect it.

    • Speaking

      Talking to others.

    • Mathematics

      Using math to solve problems.

    • Learning Strategies

      Using the best training or teaching strategies for learning new things.

    • Instructing

      Teaching people how to do something.

    • Operations Analysis

      Figuring out what a product or service needs to be able to do.

    • Complex Problem Solving

      Noticing a problem and figuring out the best way to solve it.

    • Operations Monitoring

      Watching gauges, dials, or display screens to make sure a machine is working.

    • Management of Personnel Resources

      Selecting and managing the best workers for a job.

    • Science

      Using scientific rules and strategies to solve problems.

    • Repairing

      Repairing machines or systems using the right tools.

    WorkKeys®

    Applied Math
    5
    Workplace Documents
    5
    Graphic Literacy
    4

    Abilities

    • Problem Sensitivity

      Noticing when problems happen.

    • Perceptual Speed

      Quickly comparing groups of letters, numbers, pictures, or other things.

    • Spatial Orientation

      Knowing where things are around you.

    • Glare Sensitivity

      Seeing something even if there is a glare or very bright light.

    • Far Vision

      Seeing details that are far away.

    • Trunk Strength

      Using your lower back and stomach.

    • Response Orientation

      Quickly deciding if you should move your hand, foot, or other body part.

    • Arm-Hand Steadiness

      Keeping your arm or hand steady.

    • Dynamic Flexibility

      Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.

    • Speech Clarity

      Speaking clearly.

    • Reaction Time

      Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.

    • Mathematical Reasoning

      Choosing the right type of math to solve a problem.

    • Extent Flexibility

      Bending, stretching, twisting, or reaching with your body, arms, and/or legs.

    • Speech Recognition

      Recognizing spoken words.

    • Number Facility

      Adding, subtracting, multiplying, or dividing.

    • Selective Attention

      Paying attention to something without being distracted.

    • Memorization

      Remembering words, numbers, pictures, or steps.

    • Depth Perception

      Deciding which thing is closer or farther away from you, or deciding how far away it is from you.

    • Time Sharing

      Doing two or more things at the same time.

    • Multilimb Coordination

      Using your arms and/or legs together while sitting, standing, or lying down.

    • Speed of Limb Movement

      Quickly moving your arms and legs.

    • Sound Localization

      Noticing the direction that a sound came from.

    • Manual Dexterity

      Holding or moving items with your hands.

    • Speed of Closure

      Quickly knowing what you are looking at.

    • Auditory Attention

      Paying attention to one sound while there are other distracting sounds.

    • Near Vision

      Seeing details up close.

    • Peripheral Vision

      Seeing something to your side when your are looking ahead.

    • Rate Control

      Changing when and how fast you move based on how something else is moving.

    • Hearing Sensitivity

      Telling the difference between sounds.

    • Stamina

      Exercising for a long time without getting out of breath.

    • Wrist-Finger Speed

      Making fast, simple, repeated movements of your fingers, hands, and wrists.

    • Inductive Reasoning

      Making general rules or coming up with answers from lots of detailed information.

    • Visual Color Discrimination

      Noticing the difference between colors, including shades and brightness.

    • Originality

      Creating new and original ideas.

    • Deductive Reasoning

      Using rules to solve problems.

    • Finger Dexterity

      Putting together small parts with your fingers.

    • Dynamic Strength

      Exercising for a long time without your muscles getting tired.

    • Written Comprehension

      Reading and understanding what is written.

    • Oral Expression

      Communicating by speaking.

    • Static Strength

      Lifting, pushing, pulling, or carrying.

    • Category Flexibility

      Grouping things in different ways.

    • Visualization

      Imagining how something will look after it is moved around or changed.

    • Information Ordering

      Ordering or arranging things.

    • Written Expression

      Communicating by writing.

    • Gross Body Coordination

      Moving your arms, legs, and mid-section together while your whole body is moving.

    • Gross Body Equilibrium

      Keeping your balance or staying upright.

    • Oral Comprehension

      Listening and understanding what people say.

    • Control Precision

      Quickly changing the controls of a machine, car, truck or boat.

    • Fluency of Ideas

      Coming up with lots of ideas.

    • Flexibility of Closure

      Seeing hidden patterns.

    • Explosive Strength

      Jumping, sprinting, or throwing something.

    • Night Vision

      Seeing at night or under low light.

    Knowledge

    • Mechanical

      Knowledge of machines and tools, including their designs, uses, repair, and maintenance.

    • Physics

      Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.

    • Biology

      Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.

    • Sales and Marketing

      Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

    • Building and Construction

      Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.

    • Food Production

      Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.

    • Therapy and Counseling

      Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.

    • Design

      Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

    • Telecommunications

      Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.

    • Computers and Electronics

      Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

    • Communications and Media

      Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

    • Fine Arts

      Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.

    • Transportation

      Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.

    • Personnel and Human Resources

      Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.

    • Geography

      Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.

    • Education and Training

      Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

    • Medicine and Dentistry

      Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.

    • Psychology

      Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.

    • Administrative

      Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.

    • Law and Government

      Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.

    • Engineering and Technology

      Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.

    • History and Archeology

      Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.

    • Mathematics

      Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

    • Public Safety and Security

      Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.

    • English Language

      Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

    • Foreign Language

      Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.

    • Sociology and Anthropology

      Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.

    • Customer and Personal Service

      Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

    • Production and Processing

      Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.

    • Chemistry

      Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.

    • Administration and Management

      Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

    • Philosophy and Theology

      Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.

    • Economics and Accounting

      Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.

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    Pay

    • Ohio Annual Salary 71460/yr
    • Typical Salary
    • Ohio Hourly Wage 34.36/hr
    • Typical Hourly Wage

    Ohio Employment Trends

    • Currently Employed 36,030
    • Yearly Projected Openings 3130

    Typical Education

    Personality

    Conventional: People interested in this work like activities that include data, detail, and regular routines.They do well at jobs that need:
    • Attention to Detail
    • Dependability
    • Initiative
    • Persistence
    • Integrity
    • Adaptability/Flexibility

    Tools

    • Band printers
    • Desktop computers
    • Dot matrix printers
    • Laser fax machine
    • Magnetic stripe readers and encoders
    • Pen or flash drive
    • Personal computers
    • Tablet computers

    Technology

    • Accounting software
    • Business intelligence and data analysis software
    • Cloud-based management software
    • Communications server software
    • Customer relationship management CRM software
    • Data base management system software
    • Data base user interface and query software
    • Data mining software
    • Development environment software
    • Electronic mail software
    • Enterprise application integration software
    • Enterprise resource planning ERP software
    • Graphics or photo imaging software
    • Instant messaging software
    • Internet browser software
    • Inventory management software
    • Mailing and shipping software
    • Mobile operator specific application software
    • Object or component oriented development software
    • Office suite software
    • Operating system software
    • Point of sale POS software
    • Presentation software
    • Process mapping and design software
    • Project management software
    • Sales and marketing software
    • Spreadsheet software
    • Video creation and editing software
    • Web page creation and editing software
    • Web platform development software
    • Word processing software

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