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Online Merchants

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Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

    Work Activities
    • Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.
    • Receive and process payments from customers, using electronic transaction services.
    • Create, manage, or automate orders or invoices, using order management or invoicing software.
    • Deliver e-mail confirmation of completed transactions and shipment.
    • Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.
    • Purchase new or used items from online or physical sources for resale via retail or auction Web site.
    • Design customer interface of online storefront, using web programming or e-commerce software.
    • Determine and set product prices.
    • Calculate purchase subtotals, taxes, and shipping costs for submission to customers.
    • Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.
    • Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.
    • Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.
    • Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.
    • Cancel orders based on customer requests or inventory or delivery problems.
    • Order or purchase merchandise to maintain optimal inventory levels.
    • Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.
    • Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware.
    • Transfer digital media, such as music, video, or software, to customers via the Internet.
    • Determine location for product listings to maximize exposure to online traffic.
    • Create or maintain database of customer accounts.
    • Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.
    • Collaborate with search engine shopping specialists to place marketing content in desired online locations.
    • Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources.
    • Devise, select, or purchase domain name and web address.
    • Initiate online auctions through auction hosting sites or auction management software.
    • Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns.
    • Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.
    • Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.
    • Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls.
    • Investigate sources, such as auctions, estate sales, liquidators, wholesalers, or trade shows for new items, used items, or collectibles.
    • Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats.
    • Integrate online retailing strategy with physical or catalogue retailing operations.
    • Disclose merchant information and terms and policies of transactions in online or offline materials.
    • Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage.
    Skills
    • Reading Comprehension

      Understanding written sentences and paragraphs in work related documents.

    • Active Listening

      Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

    • Critical Thinking

      Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

    WorkKeys®
    Applied Math
    5
    Workplace Documents
    5
    Graphic Literacy
    4
    Abilities
    • Written Comprehension

      The ability to read and understand information and ideas presented in writing.

    • Oral Expression

      The ability to communicate information and ideas in speaking so others will understand.

    • Problem Sensitivity

      The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.

    Knowledge
    • English Language

      Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

    • Sales and Marketing

      Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

    • Customer and Personal Service

      Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

    Career Video
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    Pay
    • Ohio Annual Salary $65,930/yr
    • Typical Salary
    • Ohio Hourly Wage $31.70/hr
    • Typical Hourly Wage
    Ohio Employment Trends
    • Currently Employed 34,130
    • Yearly Projected Openings 3,400
    Typical Education
    Personality
    Enterprising: People interested in this work like activities that include leading, making decisions, and business. They do well at jobs that need:
    • Attention to Detail
    • Dependability
    • Initiative
    • Persistence
    • Integrity
    • Adaptability/Flexibility
    Tools
    • Tablet computers
    • Personal computers
    • Pen or flash drive
    • Magnetic stripe readers and encoders
    • Desktop computers
    Technology
    • Web platform development software
    • Web page creation and editing software
    • Sales and marketing software
    • Point of sale POS software
    • Data base user interface and query software
    Tags
    • InDemand occupations are considered a priority by the state of Ohio.
    • Bright Outlook occupations will grow rapidly in the next few years, have a large number of openings, or are new and emerging careers.