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Advertising Sales Agents

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

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    Work Activities

    Work Activities

    • Process all correspondence and paperwork related to accounts.
    • Draw up contracts for advertising work, and collect payments due.
    • Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
    • Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
    • Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
    • Draw up contracts for advertising work, and collect payments due.
    • Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
    • Identify new advertising markets, and propose products to serve them.
    • Write sales outlines for use by staff.
    • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
    • Locate and contact potential clients to offer advertising services.
    • Inform customers of available options for advertisement artwork, and provide samples.
    • Recommend appropriate sizes and formats for advertising, depending on medium used.
    • Deliver advertising or illustration proofs to customers for approval.
    • Maintain assigned account bases while developing new accounts.
    • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
    • Maintain assigned account bases while developing new accounts.
    • Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
    • Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
    • Gather all relevant material for bid processes, and coordinate bidding and contract approval.
    • Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
    • Arrange for commercial taping sessions, and accompany clients to sessions.
    • Gather all relevant material for bid processes, and coordinate bidding and contract approval.
    • Inform customers of available options for advertisement artwork, and provide samples.
    • Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
    • Provide clients with estimates of the costs of advertising products or services.
    • Locate and contact potential clients to offer advertising services.
    • Arrange for commercial taping sessions, and accompany clients to sessions.
    • Write copy as part of layout.
    • Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
    • Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.

    Skills

    • Mathematics

      Using math to solve problems.

    • Active Listening

      Listening to others, not interrupting, and asking good questions.

    • Equipment Maintenance

      Planning and doing the basic maintenance on equipment.

    • Monitoring

      Keeping track of how well people and/or groups are doing in order to make improvements.

    • Social Perceptiveness

      Understanding people's reactions.

    • Judgment and Decision Making

      Thinking about the pros and cons of different options and picking the best one.

    • Time Management

      Managing your time and the time of other people.

    • Management of Material Resources

      Managing equipment and materials.

    • Writing

      Writing things for co-workers or customers.

    • Operations Monitoring

      Watching gauges, dials, or display screens to make sure a machine is working.

    • Systems Evaluation

      Measuring how well a system is working and how to improve it.

    • Management of Financial Resources

      Making spending decisions and keeping track of what is spent.

    • Active Learning

      Figuring out how to use new ideas or things.

    • Critical Thinking

      Thinking about the pros and cons of different ways to solve a problem.

    • Persuasion

      Talking people into changing their minds or their behavior.

    • Speaking

      Talking to others.

    • Installation

      Installing equipment, machines, wiring, or computer programs.

    • Coordination

      Changing what is done based on other people's actions.

    • Service Orientation

      Looking for ways to help people.

    • Equipment Selection

      Deciding what kind of tools and equipment are needed to do a job.

    • Quality Control Analysis

      Testing how well a product or service works.

    • Systems Analysis

      Figuring out how a system should work and how changes in the future will affect it.

    • Management of Personnel Resources

      Selecting and managing the best workers for a job.

    • Reading Comprehension

      Reading work-related information.

    • Technology Design

      Making equipment and technology useful for customers.

    • Instructing

      Teaching people how to do something.

    • Repairing

      Repairing machines or systems using the right tools.

    • Science

      Using scientific rules and strategies to solve problems.

    • Operations Analysis

      Figuring out what a product or service needs to be able to do.

    • Operation and Control

      Using equipment or systems.

    • Learning Strategies

      Using the best training or teaching strategies for learning new things.

    • Programming

      Writing computer programs.

    • Negotiation

      Bringing people together to solve differences.

    • Troubleshooting

      Figuring out what is causing equipment, machines, wiring, or computer programs to not work.

    • Complex Problem Solving

      Noticing a problem and figuring out the best way to solve it.

    WorkKeys®

    Applied Math
    4
    Workplace Documents
    5
    Graphic Literacy
    4

    Abilities

    • Oral Comprehension

      Listening and understanding what people say.

    • Mathematical Reasoning

      Choosing the right type of math to solve a problem.

    • Arm-Hand Steadiness

      Keeping your arm or hand steady.

    • Response Orientation

      Quickly deciding if you should move your hand, foot, or other body part.

    • Deductive Reasoning

      Using rules to solve problems.

    • Number Facility

      Adding, subtracting, multiplying, or dividing.

    • Manual Dexterity

      Holding or moving items with your hands.

    • Category Flexibility

      Grouping things in different ways.

    • Multilimb Coordination

      Using your arms and/or legs together while sitting, standing, or lying down.

    • Selective Attention

      Paying attention to something without being distracted.

    • Reaction Time

      Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.

    • Visual Color Discrimination

      Noticing the difference between colors, including shades and brightness.

    • Depth Perception

      Deciding which thing is closer or farther away from you, or deciding how far away it is from you.

    • Extent Flexibility

      Bending, stretching, twisting, or reaching with your body, arms, and/or legs.

    • Auditory Attention

      Paying attention to one sound while there are other distracting sounds.

    • Dynamic Flexibility

      Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.

    • Gross Body Coordination

      Moving your arms, legs, and mid-section together while your whole body is moving.

    • Near Vision

      Seeing details up close.

    • Far Vision

      Seeing details that are far away.

    • Hearing Sensitivity

      Telling the difference between sounds.

    • Speech Clarity

      Speaking clearly.

    • Written Expression

      Communicating by writing.

    • Oral Expression

      Communicating by speaking.

    • Time Sharing

      Doing two or more things at the same time.

    • Information Ordering

      Ordering or arranging things.

    • Speed of Closure

      Quickly knowing what you are looking at.

    • Inductive Reasoning

      Making general rules or coming up with answers from lots of detailed information.

    • Visualization

      Imagining how something will look after it is moved around or changed.

    • Finger Dexterity

      Putting together small parts with your fingers.

    • Peripheral Vision

      Seeing something to your side when your are looking ahead.

    • Glare Sensitivity

      Seeing something even if there is a glare or very bright light.

    • Speech Recognition

      Recognizing spoken words.

    • Dynamic Strength

      Exercising for a long time without your muscles getting tired.

    • Stamina

      Exercising for a long time without getting out of breath.

    • Control Precision

      Quickly changing the controls of a machine, car, truck or boat.

    • Wrist-Finger Speed

      Making fast, simple, repeated movements of your fingers, hands, and wrists.

    • Written Comprehension

      Reading and understanding what is written.

    • Fluency of Ideas

      Coming up with lots of ideas.

    • Originality

      Creating new and original ideas.

    • Problem Sensitivity

      Noticing when problems happen.

    • Perceptual Speed

      Quickly comparing groups of letters, numbers, pictures, or other things.

    • Static Strength

      Lifting, pushing, pulling, or carrying.

    • Spatial Orientation

      Knowing where things are around you.

    • Rate Control

      Changing when and how fast you move based on how something else is moving.

    • Explosive Strength

      Jumping, sprinting, or throwing something.

    • Flexibility of Closure

      Seeing hidden patterns.

    • Speed of Limb Movement

      Quickly moving your arms and legs.

    • Memorization

      Remembering words, numbers, pictures, or steps.

    • Gross Body Equilibrium

      Keeping your balance or staying upright.

    • Night Vision

      Seeing at night or under low light.

    • Sound Localization

      Noticing the direction that a sound came from.

    • Trunk Strength

      Using your lower back and stomach.

    Knowledge

    • Biology

      Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.

    • Production and Processing

      Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.

    • Law and Government

      Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.

    • Sales and Marketing

      Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

    • Engineering and Technology

      Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.

    • Therapy and Counseling

      Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.

    • Economics and Accounting

      Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.

    • Computers and Electronics

      Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

    • Mechanical

      Knowledge of machines and tools, including their designs, uses, repair, and maintenance.

    • Sociology and Anthropology

      Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.

    • Administrative

      Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.

    • Education and Training

      Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

    • Fine Arts

      Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.

    • Personnel and Human Resources

      Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.

    • Building and Construction

      Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.

    • English Language

      Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

    • Food Production

      Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.

    • Foreign Language

      Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.

    • Chemistry

      Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.

    • Philosophy and Theology

      Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.

    • Physics

      Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.

    • Administration and Management

      Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

    • Mathematics

      Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

    • Design

      Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

    • Medicine and Dentistry

      Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.

    • History and Archeology

      Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.

    • Geography

      Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.

    • Communications and Media

      Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

    • Public Safety and Security

      Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.

    • Psychology

      Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.

    • Transportation

      Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.

    • Customer and Personal Service

      Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

    • Telecommunications

      Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.

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    Pay

    • Ohio Annual Salary 47920/yr
    • Typical Salary
    • Ohio Hourly Wage 23.04/hr
    • Typical Hourly Wage

    Ohio Employment Trends

    • Currently Employed 2,780
    • Yearly Projected Openings 330

    Typical Education

    Personality

    Enterprising: People interested in this work like activities that include leading, making decisions, and business.They do well at jobs that need:
    • Attention to Detail
    • Initiative
    • Persistence
    • Integrity
    • Achievement/Effort
    • Dependability

    Tools

    • Desktop computers
    • Notebook computers
    • Personal computers
    • Personal digital assistant PDAs or organizers
    • Special purpose telephones
    • Tablet computers

    Technology

    • Calendar and scheduling software
    • Customer relationship management CRM software
    • Data base user interface and query software
    • Desktop publishing software
    • Electronic mail software
    • Enterprise resource planning ERP software
    • Graphics or photo imaging software
    • Internet browser software
    • Office suite software
    • Presentation software
    • Sales and marketing software
    • Spreadsheet software
    • Word processing software

    Tags

    • InDemand occupations are considered a priority by the state of Ohio.

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